Logos, Branding & Identity

Logos, Branding & Identity

It's human nature to form an opinion about things based on one's first impression. It can often mean the difference between someone giving your company a second glance or forgetting about it entirely.

The identity of your company includes visual aspects such as colors, logo, font, commercials, website, marketing materials, etc. It's easy to pass these things off as afterthoughts, but, in reality, they can be more important to the success of your company than the very product or service you provide. After all, what good is the best tasting beverage if it looks like a generic brand? What good is "the last vacuum you'll ever need to buy" if the marketing doesn't make people believe that? This is why billions of dollars are spent each year on market research, product branding, and consumer spending habits. People will buy anything if it's the "cool" thing to have. Pet rocks were the result of marketing genius. What about watching grass grow? It's one of the most boring things we can do during our short time on this planet, and yet watching grass grow out of a chia pet somehow captured the hearts (and wallets) of millions of people worldwide. Simply put, you can sell anything if you think outside the box. Let us do the thinking for you.

Our marketing and corporate strategy team can assist you with:

  • Logo development
  • Corporate branding, image, etc
  • Product branding and marketing
  • “An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.”

     -  Roy Ash

  • “In this business, by the time you realize you’re in trouble, it’s too late to save yourself. Unless you’re running scared all the time, you’re gone. “

     -  Bill Gates

  • “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

     -  Steve Jobs

  • “If you’re interested in ‘balancing’ work and pleasure, stop trying to balance them. Instead make your work more pleasurable.”

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     -  Nora Roberts

  • “Sow a thought, and you reap an act. Sow an act, and you reap a habit. Sow a habit, and you reap a character. Sow a character, and you reap a destiny.”

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  • “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.”

     -  Norman Vincent Peale

  • “Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’”

     -  Brian Tracy

  • “Perseverance is the hard work you do after you get tired of doing the hard work you already did.”

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  • “You say I started out with practically nothing, but that isn’t correct. We all start with all there is. It’s how we use it that makes things possible.”

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  • “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”

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  • “Vision is not enough, it must be combined with venture. It is not enough to stare up the steps, we must step up the stairs.”

     -  Vaclav Havel

  • “Remember the two benefits of failure. First, if you do fail, you learn what doesn’t work; and second, the failure gives you the opportunity to try a new approach.”

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  • “The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way.”

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  • “We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.”

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  • “Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.”

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