Guerrilla Marketing

Guerrilla & Unconventional Marketing

Here at NURV, we specialize in less conventional forms of marketing. Our ideas have resulted in companies getting free air time on digital billboards in Times Square and on major TV and radio talk shows worldwide. Our marketing has been covered on the front pages of MSNBC.com, BBC.com and other major news outlets around the world in dozens of languages.

Conventional marketing agencies will tell you to run TV commercials, buy banner ads on the web, and perhaps put an ad or two in a magazine. Those are all proven advertising methods with a fairly consistent rate of return. You spend X dollars on advertising and you'll make X dollars in return. Pretty simple. It works, but it's expensive. More and more companies are turning to less conventional forms of advertising in order to get the word out about their product while enjoying higher returns on their marketing investment.

Our guerrilla marketing has resulted in free advertising for companies in the form of guest interviews on major network television talk shows, radio programs, business and entertainment magazines, popular websites, and live entertainment outlets.

  • “An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.”

     -  Roy Ash

  • “In this business, by the time you realize you’re in trouble, it’s too late to save yourself. Unless you’re running scared all the time, you’re gone. “

     -  Bill Gates

  • “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

     -  Steve Jobs

  • “If you’re interested in ‘balancing’ work and pleasure, stop trying to balance them. Instead make your work more pleasurable.”

     -  Donald Trump

  • “If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place.”

     -  Nora Roberts

  • “Sow a thought, and you reap an act. Sow an act, and you reap a habit. Sow a habit, and you reap a character. Sow a character, and you reap a destiny.”

     -  Charles Reader

  • “Positive thinking won’t let you do anything but it will let you do everything better than negative thinking will.”

     -  Zig Ziglar

  • “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.”

     -  Norman Vincent Peale

  • “Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’”

     -  Brian Tracy

  • “Perseverance is the hard work you do after you get tired of doing the hard work you already did.”

     -  Newt Gingrich

  • “You say I started out with practically nothing, but that isn’t correct. We all start with all there is. It’s how we use it that makes things possible.”

     -  Henry Ford

  • “You only have to do a very few things right in your life so long as you don’t do too many things wrong.”

     -  Warren Buffett

  • “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”

     -  Bill Gates

  • “Vision is not enough, it must be combined with venture. It is not enough to stare up the steps, we must step up the stairs.”

     -  Vaclav Havel

  • “Remember the two benefits of failure. First, if you do fail, you learn what doesn’t work; and second, the failure gives you the opportunity to try a new approach.”

     -  Roger Von Oech

  • “The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way.”

     -  Robert Kiyosaki

  • “We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.”

     -  Edward de Bono

  • “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

     -  John Foster Dulles

  • “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

     -  Jack Welch

  • “Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.”

     -  Tim Blixseth

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