Since the former brand was a forum exclusively, there was no suitable CMS system in place when we commenced the rebrand and relaunch.
We went with WordPress, which is typically our first choice when developing this type of website.
It’s a highly-customized install with several plugins built specifically for social sharing and content publishing.
We utilized WooCommerce for the store, complete with pixel tracking, catalog remarketing on Facebook and Google Ads, as well as Google Shopping integration.
For the forum, we shifted from vBulletin software to XenForo. While we were more familiar with vBulletin (having over 10 years of experience working with it), XenForo offered a faster and more streamlined experience and we felt vBulletin was too bulky for PopMalt’s needs at the time.