In today’s digital world where video content is king, it’s easy to overlook one of the most crucial elements of online video: The animated logo stinger, intro, outro, etc. Whatever you prefer to call it, if you want your videos to look great, you’re going to need logo animation services, whether it’s through us or somebody else.
Big Hollywood studios have been animating their iconic logos for years, and for good reason. Short, yet memorable logo animations help solidify brands in the minds of consumers.
The 20th Century Fox spotlight sequence.
The “Universal” letters orbiting the globe as the camera pulls back smoothly.
Cinderella’s castle (or a clever yet relevant replacement, such as in the new live-action Beauty & the Beast) before every Disney movie.
Pixar’s jumping desk lamp and ball.
The list goes on, and in this video dominated age where YouTube is now the #2 search engine in the world, animated logo intros and outros are no longer limited to big movie production studios (see BuzzFeed and basically every booming online media publisher out there).
The software required to make 2D and 3D animated logos has become much more mainstream in the past few decades. In fact, if you don’t already have a 3D-animated logo intro for your company, there’s never been a better time to get one.
A) You need one, and B) you don’t have to spend a million bucks to get one.
Depending on your budget, technical expertise, and unique logo animation requirements, here are three ways to get an animated logo for your videos. Full disclosure—We’re a little biased towards #3 because custom 3D logo animation is just one of the many things we do well.
1. Do it Yourself With Free Online Logo Animation Software
There are several online tools and mobile apps that help you make quick animations. Here are several that offer online interfaces and editing experiences (some free and some paid) aimed at providing the novice animator a do-it-yourself approach.
Animaker Animated Logo Maker
Official site: https://www.animaker.com/logo-animation
Not only is Animaker helpful in creating animated logo intros and outros, but it can also be used to create animated marketing videos of many different purposes.
Official site: https://biteable.com/animated/logo/
Biteable is another great option to animate your logo quickly and for free. It’s not just for creating animated logos either—you can make entire marketing videos with their platform.
Official site: https://www.renderforest.com/logo-animations.html
Like other tools on this page, Renderforest isn’t built specifically for logo animation, but it is marketed as a free logo animation tool for people who want to quickly animate a logo intro or outro.
2. Do It Yourself With Professional Motion Graphic Templates
Free online logo animation software may sound nice, but that look and feel isn’t always suitable for all brands. If you’re creative and technically inclined, there are several more professional options for creating both 2D and 3D logo animations while still sticking to a budget—mainly pre-built template projects for professional motion graphics software.
You’ll need some skills and expertise in order to customize these template files to work with your logo, brand colors, etc, but using a template will save you a lot of time while still allowing you to achieve a professional look that’s somewhere in between the than a novice cookie-cutter approach and a completely custom approach.
Official site: https://videohive.net/search/logo%20animation
Envato Market, or specifically its Video Hive sub-brand, is a great place to purchase templates for animated logos for use in professional tools software such as Adobe After Effects, Cinema 4D, and other specialized software. Envato is one of the best platforms for finding stock motion graphic project files and is constantly being updated with fresh new content from creative professionals all of the world.
Pond5 is another great site for stock resources, including After Effects templates. Again, this isn’t the ideal solution for the novice creative, but if you’re able and willing to sift through tutorials and put your After Effects knowledge to use, they have a great constantly-updated selection of motion graphic templates perfect for creating animated logo stingers.
Official site: https://www.videoblocks.com/videos/templates/logo+reveal
Videoblocks is a sub-brand of Storyblocks, another company specializing in stock everything. From sounds and music to images and video, Storyblocks has you covered from A-Z. They also feature a diverse selection of motion graphics templates for After Effects just waiting to be customized with your brand and logo.
3. Hire Professional Logo Animators for a Custom Experience
If you don’t want the cheaper do-it-yourself approach of the online tools we listed above and you’re not really cut out for customizing existing templates or building complicated motion graphics from scratch, you can always pay to have a high-quality professional logo animation produced for your brand.
We offer custom 3D logo animation services in-house and would love to work with you if we’re a good fit for each other. We can’t show you all of our work due to NDAs and other agreements in place, but here’s a demo reel of some of our favorite animated logos and motion graphics that we’re allowed to promote.
If you’d like to work with us, we invite you to contact us. We’d love to help set you apart from your competition with a fantastic 3D-animated logo.
We’re not the cheapest provider out there and we understand we may not be a perfect fit for everyone in need of 3D logo animation services—especially if you’re not ready to include this type of expense in your marketing budget. Regardless, our goal is to help you achieve the results you desire for your business, even if that means pointing you elsewhere if another company could be a better fit for tackling specific challenges you may face.
While we are confident we can provide you the best logo animation at our various price points, here are some alternate options worth exploring if you’re looking for professional animation on a tighter budget:
Official Site: https://studio.envato.com/explore/logo-animation
While also providing downloadable logo animation templates that can be purchased (as mention above under #2), Envato connects individuals and companies to multimedia professionals via their Envato Studio brand. Prices tend to range from the low to mid $xxx range on average.
Official site: https://www.fiverr.com/
Originally promoted as a place to get any and every type of creative service for only $5 each, Fiverr has evolved into a marketplace for professionals looking for projects of a wide variety of scopes and budgets. While primarily still tailored to the budget crowd (we checked and you can still find logo animation services for as little as $5), you’ll also find some higher ticket service providers if you’re looking to spend some real money.
Official site: https://www.guru.com/d/freelancers/q/logo-animation/
Guru helps connect you to freelancers with all sorts of expertise. While certainly not exclusive to visually creative services, they offer a large selection of talent that is ready and willing to tackle your logo animation project. A quick skim down the above page of search results shows minimum pricing as low as $25 for a few hours of work. This might not be enough to set off fireworks above Cinderella’s castle, but with a little creativity, a small budget can go a long way.
Whatever it is you are looking for in terms of 3D logo animation services, as you can see from this list, you have plenty to consider. Contact us if you’d like to discuss a more specialized 3D solution for your animated logo intro/outro. Otherwise, if you’re on a budget or just wanting to keep your costs down and try your hand at DIY logo animation, we encourage you to check out some of the above options.
Even if we don’t end up working together to animate your logo, we’d love to help optimize your online branding and digital marketing efforts so you can spend more time doing what you do best—dreaming up new ways to change the world.
We help position our clients for ongoing success in today’s ever-changing digital market. Contact us for a free digital marketing audit or to schedule a strategy session to learn how we can help your brand cut through the noise.